Illustration: Ararat in warm light above a meadow of wildflowers

About us

We keep what
sunlight touches

An Armenian brand of clothing and art, made with sunlight.

Kapooyt Arev

Կապույտ
blue
Արև
sun

Where sunlight leaves a trace.

Sunlight doesn’t only light a moment — on the right surface, it records one. A leaf held against the light, the shadow of a branch, the outline of a flower: where they rest, they keep the sun away, and when they are lifted their shape remains.

KAPOOYT AREV is built around that trace. We are an Armenian studio, inspired by Ararat, by the wildflowers of our hills and by the long, generous light here. Everything we make begins with the sun doing part of the drawing.

Our philosophy

Some pieces are worn.
Some are kept.

Worn. Clothing for ordinary days — oversized, easy, made to be reached for again and again, carrying a little of the light it was made in.

Kept. Prints and paper pieces that hold a moment — a wedding, a name, a flower from a certain field — made to be framed, looked after and handed on.

Two techniques

Two ways of printing with light

The Ararat Tee design mockup: white Ararat artwork on a deep-blue print across the back, small logo on the front left chest

For clothing · made to be worn

SolarFast

What it is
A light-developed textile dye. The design is painted or screened onto fabric, developed in sunlight, then washed out and finished.
What we make
Oversized everyday clothing: the Ararat, Sun and Wildflower tees, with a hoodie and long sleeve to follow.
The design
A large deep-blue print with a white image across the back — Ararat, the sun or wildflowers — and a small KAPOOYT AREV logo on the front left chest.
Durability
How well a piece lasts depends on proper production, fixing, finishing and care testing. Every design will go through that testing before it’s offered, and comes with its own care instructions.
Shop SolarFast
Illustration: a framed Prussian-blue cyanotype of fern and wildflowers

For keepsakes · made to be kept

Cyanotype

What it is
A historical photographic printing technique, first described by John Herschel in 1842 and used soon after by Anna Atkins to record plants. Paper coated with a light-sensitive iron solution turns a deep Prussian blue where sunlight reaches it.
What we make
Framed botanical prints, wedding guest lists, cards and custom keepsakes — paper art and gifts.
The look
White silhouettes of flowers, ferns and words on hand-coated paper, each one slightly different.
Care
Made for preservation, not washing. Cyanotype is sensitive to unsuitable detergents and alkaline conditions, which can fade the blue. Keep pieces framed or flat, dry, and out of long direct sun.
Shop cyanotype

The process

From an idea to a trace of light

The path is similar for both techniques, but the materials and finishing differ — SolarFast is developed on fabric and finished for wear; cyanotype is coated by hand on paper and finished to be kept.

  1. Illustration: a pressed fern in an open sketchbook

    01Idea

    A place, a flower, a name or a memory to hold on to.

  2. Illustration: the Ararat motif being drawn

    02Design

    Drawn and composed — for a garment’s back, or for a sheet of paper.

  3. Illustration: a print lying face-up in sunlight

    03Sunlight exposure

    Laid out under the sun. Light develops the dye, or turns the coated paper blue.

  4. Illustration: a cyanotype in a tray of water, the image appearing

    04Wash & reveal

    Rinsed in water until the image comes clear and the trace stays.

  5. Illustration: a framed print beside a stack of printed cards

    05Finished piece

    Fixed and finished to be worn, or dried, pressed and framed to be kept.

Illustration: a framed custom cyanotype with flowers and the words “a day to keep”

Custom memories

Your moment,
made with sunlight

Flowers from a wedding bouquet, a guest list, a child’s first drawing, a gift for a team — tell us what you’d like to preserve and we’ll design a cyanotype piece around it with you. You’ll hear back with ideas and a price before anything is made.

Some things we wear.
Some things we keep.
All made with sunlight.

Explore the collection